A London living room in warm neutrals, low afternoon light

Interior design studio

Taking on projects for 2027

Spaces made to be lived in, not looked at.

Residential and hospitality interiors across London and the South East. Considered, tactile, and built to age well.

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51.5072° N — 0.1276° W

01 — Approach

Idesigninteriorsforthewayahomeisactuallyused.Forwherethelightlandsatfourintheafternoon,forwherethecoatsendup,fortheonechairnobodywillgiveup.Materialfirst.Trendnever.

Practising since 2012 — RIBA-adjacent, BIID registered.

Rowan Ashcroft

02 — Selected work

Recent rooms

6 projects

Marylebone Townhouse
01 / 06

Marylebone Townhouse

ResidentialLondon W1

2026

Shoreditch Loft
02 / 06

Shoreditch Loft

ResidentialLondon E1

2025

Chiltern Kitchen
03 / 06

Chiltern Kitchen

KitchenLondon W1

2025

Bermondsey Members' Club
04 / 06

Bermondsey Members' Club

HospitalityLondon SE1

2026

Notting Hill Garden Flat
05 / 06

Notting Hill Garden Flat

ResidentialLondon W11

2024

Fitzrovia Studio
06 / 06

Fitzrovia Studio

WorkplaceLondon W1

2025

Lime plasterReclaimed oakBrushed brassBelgian linenTravertineRush seatingPatinated steelWool bouclé

03 — Services

What I take on

The whole arc of a project: brief, concept, drawings, procurement and installation. One point of contact from the first walkthrough to the day the last chair lands.

  • Concept direction
  • Material palettes
  • Drawing packages
  • Site coordination
The designer at work in the Clerkenwell studio

Clerkenwell studio, London — 2026

04 — Studio

A small studio, deliberately.

I trained in furniture before I trained in interiors, which is why every project here starts with something you can touch rather than something you can render. Ten years on, the studio is still just me and a tight bench of makers I have worked with since the beginning.

That keeps the number of live projects low and the attention high. Most clients are within an hour of the studio in Clerkenwell, which means I can be on site the same afternoon when a decision needs making in person.

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Years practising

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Projects delivered

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Awards & features

How a project runs

01

Listen

A long conversation, a slow walk through the space, and an honest brief about how you actually live in it.

02

Draw

Plans, elevations and a material board you can pick up and hold. Nothing is agreed from a render alone.

03

Make

Joinery, trades and procurement coordinated end to end, with one weekly report you can actually read.

04

Live

Styling, handover, and a visit six months later to see what the room has become without me in it.

05 — Clients

In their words

01 / 04

We asked for a kitchen and were given back the way we spend our evenings. Two years in and nothing about it has dated, which I did not expect.

06 — Questions

Before you write

Anything not covered here, just ask. I answer every enquiry myself, usually within a day.

07 — Contact

Tell me about the room you keep rearranging.

Get in touch

Enquiries for 2027 are open. A first conversation costs nothing and usually takes half an hour.

Emailstudio@rowanashcroft.comTelephone+44 20 7946 0812
Studio18 Clerkenwell Green, London EC1R

Interior design — London

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© 2026 Rowan Ashcroft Studio Ltd. Registered in England 11482930.

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